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Dange, Pravin
- CSR Measurement in India: A Scale Development Study
Abstract Views :166 |
PDF Views:190
Authors
Pravin Dange
1,
S. K. Bose
2
Affiliations
1 Indira School of Business Studies, Pune, IN
2 Birla Institute of Technology Mesra, Ranchi, IN
1 Indira School of Business Studies, Pune, IN
2 Birla Institute of Technology Mesra, Ranchi, IN
Source
Vishwakarma Business Review, Vol 3, No 2 (2013), Pagination: 56-67Abstract
Corporate Social responsibility (CSR) is no longer considered as an optional add-on activity of business. It has now become imperative for business to engage in CSR. But the concept has been fraught with measurement difficulties which are causing hindrances for companies to embrace it fully. This paper seeks to take a look at the various attempts to capture the elusive concept of CSR using various measurement tools, problems associated with those tools and evolves a measurement instrument in the context of emerging economies like India. The purpose of this study is to provide an original, valid, and reliable measure of CSR reflecting the responsibilities of a business to various stakeholders. Based on a proposed conceptual framework of CSR, the scale developed and validated by Turker (2009) was adopted, moderated and validated through a systematic scale development process. In the study, exploratory factor analysis was conducted to determine the underlying structure of the data. Data was collected from 142 business professionals working in India. The results of the analysis provided a Six-dimensional structure of CSR, including CSR to Shareholders, Employees, Customers, Government, Society and Non-social stakeholders of Natural Environment and Posterities. The research paper contributes to the literature by way of evolving valid instrument to measure of CSR performance in the context of emerging economies like India.Keywords
CSR Measurement, CSR Definition, Stakeholder Theory, CSP, CSR in India.- Understanding and Measuring Motivations for Indian Firms to Engage in Corporate Social Responsibility
Abstract Views :148 |
PDF Views:95
Authors
Affiliations
1 Indira School of Business Studies, Pune, IN
2 Department of Management, BIT- Mesra, Ranchi, Jharkhand -83521, IN
3 A. G. Patil Institute of Technology, Pratap Nagar, Solapur -413004, IN
1 Indira School of Business Studies, Pune, IN
2 Department of Management, BIT- Mesra, Ranchi, Jharkhand -83521, IN
3 A. G. Patil Institute of Technology, Pratap Nagar, Solapur -413004, IN
Source
Indira Management Review, Vol 6, No 1 (2012), Pagination: 4-27Abstract
Baron (2001) insisted that in order to receive a CSR label both motivation and performance are critical. Based on the review of literature, this paper observes the dichotomy of CSR perspectives and identifies two kinds of motivations for firms to engage in CSR activities: one driven by expectation of benefit named as strategic motivation and the other one without any such expectation named as altruistic CSR. It classifies the literature along the dichotomy and identifies a probable global trend towards strategic CSR based on the evidences from literature and industry practices. Indian CSR had traditionally not been strategic in nature and mostly driven by the trusteeship concept prevalent historically. In order to know whether Indian firms are also driven by strategic motive, the paper evolves ten-item scale to measure the motivations, validates it using data collected from 142 businesses professional. Analysis of the data using factor analysis and crosstabs is done to understand the motivations of Indian firms to engage in CSR. The analysis reveals and confirms the motivational categories of strategic and altruistic motivation. It also validates the scale measuring motivations. The key outcomes of the work are majority of Indian firms have not been predominantly driven by strategic motivation and altruistic perspective continues to dominate them. The paper also confirms the existence of an industry specific pattern of motivations to engage in CSR. This research is expected to contribute to building awareness amongst corporate about strategic CSR, and further the cause of CSR theory building efforts.Keywords
Corporate Social Responsibility, Motivation, CSR in India Strategic Motivation, Altruistic Motivation, Measuring Motivation, CSR Drivers.- The Dichotomy of CSR Approaches and Indian CSR
Abstract Views :167 |
PDF Views:102
Authors
Pravin Dange
1,
S. P. Singh
2
Affiliations
1 Indira School of Business Studies, IN
2 Indira Institute of Management, Pune, IN
1 Indira School of Business Studies, IN
2 Indira Institute of Management, Pune, IN